Course Overview

The positioning course. Students leave with a one-line creator positioning and ten tested hooks — not a vibe, a working hypothesis with evidence. Outcomes: (1) name the specific campus community you serve and the promise you make it; (2) distinguish a topic, a format and an angle; (3) test hooks cheaply before committing to a series; (4) state the Academy’s no-income-promise and AI-use rules in your own words.